- Consumer Goods & Retail
AI-Powered Brand Insights: Turning Data into Growth Opportunities
Challenge
A leading global Home Appliances and Electronics company struggled to obtain a comprehensive view of their brand perception in online media. The aim was to identify customer sentiments, potential reputation risks, and opportunities to leverage insights for actionable growth. The client also sought to understand competitor data to evaluate its market position.
Solution
The solution offered was a comprehensive brand perception and customer sentiment analysis using AI and ML-based techniques to analyze vast amounts of online data. The information was collected from various online platforms and NLP and sentiment analysis were used to extract customer insights. Competitive benchmarking and risk analysis were conducted to enable the client to proactively manage brand reputation while identifying actionable growth strategies.
Testimonial
“The analytics dashboard developed by STATXO has enhanced our ability to interpret data and make informed decisions. It’s user-friendly and has proven invaluable in our strategic planning. Their expertise has been crucial in maintaining our brand’s reputation.’’ – Vice President, Marketing
Overview
Explore how STATXO empowered a leading global Home Appliances and Electronics company with AI-driven insights to strengthen its brand reputation.
Impact
The client received an interactive dashboard offering real-time insights into their brand perception and competitive landscape. The solution enabled proactive risk mitigation, data-driven decision-making, and strategic benchmarking against 10 key competitors.
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