- Automotive
Comprehensive Dealer Intelligence in South Africa for a Global Two-Wheeler Manufacturer
Challenge
A leading global Two-Wheeler (2W) Manufacturing company, renowned for its innovative products in the automobile industry, identified a critical need to evaluate its current position relative to competitors in South Africa.
The challenge of effectively tracking the end-consumer experience was the key area of concern and included understanding customer feedback and satisfaction levels, as well as the need for thorough market intelligence.
Solution
STATXO conducted an extensive survey of 2W automotive dealerships in South Africa, targeting major states with high sales volumes. Using an integrated research methodology, the team combined secondary research with telephonic interviews of 2W dealers, to evaluate customer sentiments. Key parameters analyzed included dealer location, customer footfall, sales metrics, inquiry conversion rates, inventory levels, delivery timelines, discount strategies, and financing options, providing a comprehensive understanding of dealership performance and customer dynamics.
Testimonial
“Collaborating with STATXO proved to be highly satisfying. Their expertise in dealership intelligence, backed by profound industry insights, was truly commendable. Employing a data-driven methodology and offering strategic insights, STATXO played a pivotal role in shaping our business trajectory.” – Vice President, Strategy
Overview
Discover how STATXO helped a leading global Two-Wheeler (2W) Manufacturing company to strengthen its position in the South African 2W automotive market by providing insights into end-consumer perceptions and behaviors.
Impact
The approach enabled the client to make strategic decisions tailored to each major state and 2W vehicle segment, optimizing dealership operations, sales strategies, inventory management, pricing, and customer engagement initiatives. As a result, the client experienced increased operational efficiency and a stronger connection with their customer base.
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