- Manufacturing & Industrial Goods
Driving Success: Pre-Sales Support for a European Special Steel Manufacturer
Challenge
A leading European-headquartered Special Steel Manufacturing company sought assistance in enhancing its sales operations. The company faced challenges in identifying concealed sales opportunities and also struggled to uncover potential customers in the Asia-Pacific region for wear-resistant steel and armor steel; and in Europe for boron steel.
Solution
STATXO’s team identified potential customers in key regions and gathered comprehensive data on their special steel requirements, including wear-resistant, armor, and boron steel. The team compiled detailed insights on customer investment plans, procurement processes, supplier relationships, and challenges with current products. Additionally, they assessed customers’ willingness to switch suppliers or upgrade steel types.
Testimonial
“Thanks to STATXO’s for a comprehensive analysis, we gained valuable insights into segment-wise customer needs, empowering our field sales team to make strategic decisions with confidence and drive business growth with potential customers.“ – Head, Sales & Marketing
Overview
Discover how STATXO assisted a leading European-headquartered Special Steel Manufacturing company to enhance its sales operations.
Impact
The solution empowered the client to develop a targeted sales strategy, categorizing potential customers as ‘Hot,’ ‘Warm,’ and ‘Cold’ leads across the APAC and European regions. This strategic approach led to a ~12-15% increase in regional sales within a year, with significant growth in Vietnam, China, Spain, and Italy. The qualified leads and actionable insights enabled the client to expand its market presence, and increase revenue.
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