- Consumer Goods & Retail
Revolutionizing Market Intelligence for a Beauty Care Brand: Real-Time Dashboards & AI-Driven Insights
Challenge
A global Beauty Care company aimed to gain comprehensive insights into retail and oil market sizes to drive strategic decision-making. The client faced challenges, such as disparate data sources with varying structures, a lack of standardization in internal sales and marketing insights, and complications from currency conversions. In addition, overlapping data coverage and outdated oil price information made it difficult to achieve full market visibility and efficient data management.
Solution
STATXO’s vision was to enhance the client’s visibility into both retail sales and oil markets through standardized processes and accessible data visualization. Data from multiple external sources was integrated into a centralized dataset, addressing inconsistencies and enriching the information according to the client’s taxonomy. Interactive dashboards were developed to provide real-time market insights, while an AI-powered news monitoring system tracked oil market updates and their impact on the client’s operations.
Testimonial
“STATXO’s accuracy in oil classification, deep insights into retail sales, effective segmentation strategies have been invaluable. Their user-friendly dashboard streamlined decision-making, while their structured data approach and impact assessment ensured ongoing analysis.’’ – Director, Strategy
Overview
Discover how STATXO empowered a global Beauty Care company gain deeper visibility into retail and oil markets through data integration, interactive dashboards, and AI-powered real-time news monitoring.
Impact
The solution delivered 90% accuracy in oil classification and calculations, providing the client with structured data for ongoing analysis and seamless API integration with third-party databases. With real-time news monitoring and comprehensive market insights, the client gained improved strategies and better decision-making tools through a user-friendly dashboard.
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